Are you an author who is just about ready to publish your first book? Are you a veteran author, but find your books are not really selling and you really cannot figure out why your books are not selling as well as you hoped, after all it is what is inside that counts right? Well, yes the content inside does count but put yourself in the shoes of your readers. When you walk into a book store or any store for that matter, what is the first thing that brings you to pick up the book in the first place? Is it the title? No, probably not. Is it the summary? Of course, not, you do not see that until you pick up the book. Is it the author’s name? Perhaps, but generally not. Is it the book cover? YES, it sure is.

More than any other thing, the book cover is what draws the reader's attention to even pick the book up. So what can you do to make more professional book covers?

There are three general aspects of a book cover, the front, the back, and the spine. Each, need to have specialized attention, in order to prompt a potential reader to look at your particular book.

Lets look at what we can do to make the three aspects of our book stand out and deserve a look over.

The Front Cover:

While there are many different techniques you can use on your front book cover, some of the most popular is embossing, foil stamping, and holographic foils. Each has their own distinct attractiveness and when used properly can really make your book stand out. It is important that you make the front book cover attractive, but do not over do it. Detail is great and most detail placed on the front cover tells a little something about the store on the inside pages. But you do not want to scare the reader off, therefore use tact and taste when designing the front cover.

The Back Cover:

After the reader picks up the book and looks at the front cover, if the interest is there, the first thing they will do is flip it over and look at the back cover. This is where the reader will really make the decision as to rather or not the book is worth their time and money. Therefore, this requires some attention and care as well. Keep the word count to a maximum of seventy words. The back cover should give them information about the book, not information about the author. A good place for author information is on the inside of the back cover.

The Spine:

The spine of the book cover is the first thing seen when sitting on a bookshelf, usually. The spine should be both easy to read and attractive to stand out among the hundreds of books it sits with. You see the thing is, you have a large amount of competition when it comes to luring readers to the book. Each and every author is trying to get the same results, readership and sales. So therefore, you have to give the customer a reason to pick up your book. A solid, easy to read, extremely clear, but attractive book cover spine is just the solution.