Book Marketing and Promotion

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Selling Books Through Interviews

William A. Gordon and Stephen Schochet are Hollywood authors and storytellers who, between themselves, have done over 600 radio interviews. Although they work independently, they often share information about specific shows and compare strategies for getting booked. Here they share some of the lessons they have learned about selling books and other media through radio interviews.

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Press Release Primer

Writing a press release can seem daunting, but with these five simple steps you can whip off a great release, and other promotional copy, in a hurry.

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How Authors Can Use Listmania to Promote Their Book

The internet provides a dizzying array of book marketing options that authors can utilize to promote their books. One that is often overlooked is Amazon’s Listmania lists. Here’s a how-to, step by step that’ll show you how to create a Listmania list on Amazon.