Book Marketing and Promotion

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What Publishers Are Doing Wrong With Their Websites

I've been working for the past two weeks updating and upgrading my list of publishers on PublishersArchive.com. I've visited literally hundreds (maybe even thousands) of websites set up by publishers to sell their books and promote their authors, and I've noticed a few things that a great many publishers are doing, or failing to do, that limits the effectiveness of their sites.

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Selling Books Through Interviews

William A. Gordon and Stephen Schochet are Hollywood authors and storytellers who, between themselves, have done over 600 radio interviews. Although they work independently, they often share information about specific shows and compare strategies for getting booked. Here they share some of the lessons they have learned about selling books and other media through radio interviews.